Virtual Influencers: The Future of Celebrity Culture?
Virtual influencers have taken the social media world by storm in recent years, blurring the lines between reality and simulation….
Investigating the Phenomenon of Binge-Watching: Consumer Habits and Implications
Binge-watching, the act of watching multiple episodes of a TV series in rapid succession, has become a prevalent cultural phenomenon…
From Vine to Stardom: How Social Media Platforms Launch Careers
Vine emerged as a breeding ground for undiscovered talent, providing a platform where creativity could flourish in short, snappy videos….
The Economics of Celebrity Endorsements: From Perfumes to Fashion Lines
When a well-known celebrity aligns themselves with a certain product or brand, it can greatly influence consumer behavior. Consumers often…
Music Festivals and Sustainability: Balancing Entertainment with Environmental Responsibility
Planning and executing large-scale events present a myriad of challenges for event organizers. One significant hurdle is managing the logistics…